Goosey Goo was founded by Seán Fox, his partner Clodagh, and their friend Nicole, three determined individuals who met while living in emergency accommodation in Dublin, Ireland. Bound by resilience, hope, and an unwavering belief in a brighter future, they set out to create something meaningful—a brand that would not only support their own families but also provide real value to parents everywhere.

The idea for Goosey Goo was born from hardship but nurtured with love. Seán had been working hard to provide for his family when he was misdiagnosed with mouth cancer. The misdiagnosis led to him losing his job, and in the blink of an eye, he, Clodagh, and their young daughter, Éabha, found themselves homeless. Struggling to adjust to their new reality, they refused to let their circumstances define their future. They knew they needed a way to rebuild their lives, and during a conversation over tea with their close friend Nicole, inspiration struck.

One evening, while chatting and browsing online, they stumbled upon a manufacturing website and discovered that high-quality, organic baby clothing could be produced at a surprisingly low cost. As parents, they knew firsthand how expensive it could be to provide the best for their children. Éabha suffered from severe eczema, and when they both had stable jobs, Seán and Clodagh never hesitated to invest in organic, skin-friendly clothing to protect her sensitive skin. However, after losing their home and financial stability, those once-accessible essentials became luxuries they could no longer afford.

It was a lightbulb moment: if they were struggling to afford safe, organic baby clothes, other parents must be facing the same challenge. Why should families have to choose between affordability and quality when it comes to their children? The cost of living crisis in Ireland was forcing parents to make impossible choices—but Goosey Goo was determined to change that.

With this mission in mind, Seán, Clodagh, and Nicole set out to create a brand that would make high-quality, organic babywear accessible to all parents, regardless of their financial situation. They carefully sourced materials that were gentle on babies' delicate skin, free from harmful chemicals, and produced sustainably. They partnered with ethical manufacturers to ensure that every item met their high standards without inflating costs. More importantly, they wanted to create a community-driven brand that listened to parents and provided real solutions to everyday challenges.

But Goosey Goo is about more than just baby clothes. It’s about hope, resilience, and the belief that even in the face of adversity, dreams can take flight. Seán and his family are still navigating their way out of homelessness, but with every step forward, they remain committed to growing Goosey Goo into a company that not only supports their own journey but also empowers other families.

Through social initiatives, community engagement, and a genuine passion for making a difference, Goosey Goo is more than a business—it’s a movement. A movement to ensure that every baby can have the softest, safest clothing without parents having to break the bank. A movement to prove that no matter where you come from, with determination and heart, you can create something beautiful.

This is our story. This is Goosey Goo. And this is just the beginning.