About us

Part 1: How It All Started

Look, I'm not gonna sugarcoat it—2024 hit us hard. I was doing my best to look after my family, my partner Clodagh and our daughter Éabha, when I got misdiagnosed with mouth cancer. Lost my job. Lost our home. The whole thing spiraled so fast, honestly. By January 2024, we were homeless in Dublin. Like, actually homeless. From having our own place to emergency accommodation, then living out of a car for a bit. I'd been through my own stuff before—addiction, health issues—but this was different. Watching your family go through homelessness when you're supposed to be the one protecting them? That's a different kind of hard. But we weren't about to just give up. Here's the thing that really got to me: Éabha, our little "Goose" we used to call her that because she'd make honking noises as a tiny baby. She has severe eczema. Regular baby clothes would have her scratching all night, especially when it was warm. Before everything went sideways, we'd buy her the good stuff—organic cotton, bamboo fiber, whatever she needed. But when you're in emergency accommodation and those baby sleep suits are €25-€35 each and vests are €15? Mate, that's just not happening. We were literally choosing between feeding our daughter and keeping her skin comfortable. No parent should have to make that choice. That's when I realized we needed to do something about it.

Part 2: Getting The Goo For A Business

So we're in emergency accommodation, and we meet Nicole. She'd been homeless since 2021 with her four kids, all dealing with sensory issues and skin stuff too. We just clicked, you know? Spent loads of time talking about our situations, our kids, and eventually started dreaming about how we could fix this mess. One night we're scrolling online together and we find this manufacturing website. Turns out you can actually get quality, hypoallergenic baby clothes made for way less than what they charge in shops. Like, way less. That's when it hit us—if we're struggling to afford safe baby clothes during this whole cost-of-living crisis, how many other parents are in the same boat? Why should anyone have to choose between affordability and quality when it comes to their kid? So we decided to do something about it. Me, Clodagh, and Nicole—none of us had ever run a business before. We were literally using our social welfare payments to order samples. I was working off a second-hand laptop in our emergency accommodation flat, teaching myself everything from YouTube and Google. This wasn't just about making money—it became our way out, our purpose. I got into Enterprise Ireland's New Frontiers programme, which was massive. Met mentors like Dr. Colin Keogh who actually believed in what we were trying to do and helped us turn this mad idea into something real. Spent months finding the right suppliers, eventually sourcing this OekoTex standard 100 Certified bamboo that's naturally hypoallergenic, antibacterial, and keeps babies about two degrees cooler than cotton on average. We design our products in Ieland and work with ethical manufacturers to keep costs down without cutting corners on quality. We incorporated Goosey Goo in April 2024. Named it after our nickname for Éabha—felt right that something we built to help her should carry her name. When we launched the website with babygrows at €15, we hit nearly €2,000 in sales in the first month. Parents got it straight away. They knew exactly what we were solving because they'd been there too.

Part 3: Where We're At Now and What's Next

We did it. We're out of homelessness. Got the keys to our own place, and honestly, it still doesn't feel real sometimes. After everything we went through—the emergency accommodation, living out of a car, the uncertainty—we're finally home. This isn't just about having four walls and a roof; it's the final piece of the turnaround we've been fighting for. And Goosey Goo? It's what made all of this possible. What started as a desperate idea in emergency accommodation is now a proper business that's changing lives—ours and other families'. We're not just surviving anymore, we're actually building something meaningful. Our mission hasn't changed: make quality, hypoallergenic babywear that every parent can actually afford. We source materials that are gentle on babies' skin, chemical-free, and sustainable. Everything we sell meets the standards Éabha needed—because we're not just trying to shift products, we're solving a real problem that we lived through. And we're scaling up. I've even spoken to students at Dublin's ID8 innovation hub about our journey. If our story helps even one person believe they can turn their life around, that makes it all worth it. What really drives us now is giving back. We're committed to supporting families dealing with homelessness in Ireland—because we were there. We know exactly what it's like to make impossible choices, to feel like you're failing your kid because you can't afford the basics. Through donations and social initiatives, we're working to make sure other parents don't have to go through what we did. This is our story. This is Goosey Goo. Started from one of the worst times in our lives, built with everything we had, and proof that your circumstances don't define your future. We went from homeless to homeowners, from broke to business owners, and we did it by solving a problem we knew too well. We're showing that no matter where you start or what you're going through, you can create something that matters. Not just for yourself, but for your whole community .And the best part? This is just the beginning. We're only getting started.

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Part 1: How It All Started

Part 2: Getting The Goo For A Business

Part 3: Where We're At Now and What's Next

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